City Branding in Chinese Megacity Regions: Against the Background of Ecological Modernization

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Haiyan Lu

City Branding in Chinese Megacity Regions

Against the Background of Ecological Modernization

Haiyan Lu

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Hardback

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English

Routledge
31 July 2024

City & town planning - architectural aspects; Regional studies; Urban communities; Politics & government; Urban & municipal planning

Series: Routledge Contemporary China Series

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.

Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory.

This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

By: Haiyan Lu
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 440g
ISBN: 9781032530574
ISBN 10: 103253057X
Series: Routledge Contemporary China Series
Pages: 136
Publication Date: 31 July 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion

Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.