Cinematic Articulation in Motion Graphics

Michael Betancourt

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Paperback

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English

Routledge
08 October 2024

Electronic, holographic & video art; Film theory & criticism

Series: Routledge Studies in Media Theory and Practice

This book develops a critical and theoretical approach to the semiotics of motion pictures as they are applied to a broader range of constructions than traditional commercial narrative productions.

This interdisciplinary approach begins with the problems posed by motion perception to develop a model of cinematic interpretation that includes both narrative and non-narrative types of productions. Contrasting traditional theatrical projection and varieties of new media, this book integrates analyses of title sequences, music videos, and visual effects with discussions on classic and avant-garde films. It further explores the intersection between formative audio-visual cues identified by viewers and how viewers’ desires direct engagement with the motion picture to present a framework for understanding cinematic articulation. This new theoretical model incorporates much of what was neglected and gives greater prominence to formerly critical marginal productions by showing the fundamental connections that link all moving imagery and animated text, whether it tells a story or not.

This insightful work will appeal to students and academics in film and media studies.

By: Michael Betancourt
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 426g
ISBN: 9781032037011
ISBN 10: 1032037016
Series: Routledge Studies in Media Theory and Practice
Pages: 212
Publication Date: 08 October 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Michael Betancourt is a critical theorist and research artist concerned with media history, digital technology, and capitalist ideology. He is the author of more than 30 books. Deeply interdisciplinary, his writing has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish. He is the author of The ____________ Manifesto and books such as The History of Motion Graphics and The Critique of Digital Capitalism, as well as several books on the semiotics of motion graphics. These publications complement his movies, which have screened internationally in galleries, museums, film festivals, and contemporary art fairs.

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Cinematic Articulation in Motion Graphics

Michael Betancourt

$83.99

Paperback

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