This book enriches the evolving concept of soft power, and China’s approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting exercise Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China’s state-sponsored soft power promotion. The book contrasts growing soft power promotion by China with the corresponding decline in such activities by Western states, outlines the growth of Tai Chi Quan societies worldwide and explores in detail why Tai Chi Quan appeals so strongly outside China. It shows how Tai Chi Quan introduces many people around the world to Chinese culture and builds links between people inside China and elsewhere in the world. It concludes that Tai Chi Quan achieves what soft power aims to achieve: a good image and long-term friendship.
By:
Xiaoling Zhang, Tony Hong Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
ISBN:9781032562865 ISBN 10: 1032562862 Series:China Policy Series Pages: 8 Publication Date:18 December 2024 Audience:
Professional and scholarly
,
Undergraduate
Format:Paperback Publisher's Status: Forthcoming
List of figures Acknowledgements Authors Chapter 1 Introduction Chapter 2 Situating China’s Efforts in the Global Landscape of Soft Power Chapter 3 From Awareness to Confidence: The Revival of Traditional Culture Chapter 4 Tai Chi Quan: From a Wellness and Self-Defence Exercise to a Diplomacy Vehicle Chapter 5 Tai Chi Quan Masters as Actors of Tai Chi Diplomacy Chapter 6 Conceptualisation: The Network Model of Objectives and the Collaboration Model Chapter 7 Conclusion: China’s Public Diplomacy – An Alternate Perspective Bibliography Index
Xiaoling Zhang is a Professor in the Department of Media and Communication, University of Xi’an Jiaotong-Liverpool University, China Tony Hong is a Lecturer at the School of English Studies, Shanghai International Studies University, China
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