Channels of Distribution

Shelby D Hunt, Vibrant Publishers

$171.95 $137.28

Paperback

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English

Vibrant Publishers
06 December 2024

Sociology; Business ethics; Sales & marketing

Summary
Details

""Channels of Distribution"" by Shelby D. Hunt offers a comprehensive exploration of the intricate systems and strategies involved in delivering goods and services from producers to consumers. Hunt, a distinguished authority in marketing theory, sheds light on the complexities of distribution channels and their critical role in a business's success. This book delves into the key principles of channel management, examining the challenges companies face in designing, maintaining, and optimizing channels to meet market demands and sustain competitive advantage. Through detailed analysis and case studies, Hunt discusses the strategic relationships among manufacturers, wholesalers, retailers, and consumers and presents effective methods for channel coordination, partnership building, and conflict resolution. Ideal for students, educators, and professionals in marketing, ""Channels of Distribution"" equips readers with essential knowledge for navigating and leveraging distribution networks in today's dynamic market landscape.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 12mm
Weight: 304g
ISBN: 9781636512792
ISBN 10: 1636512798
Pages: 224
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active