Change Management for Marketers

""The need for a thoughtful marketing transformation is often overlooked, simply because marketers are used to being in service of their company, versus turning the focus on themselves. But the ones who commit to the journey are rewarded with greater effectiveness, efficiency, and creativity. This book provides a clear, straightforward process, and actionable tools and examples so marketers never have to start with a blank page. Shapiro's perspective is invaluable given that she has been on all sides of the equation: head of marketing at large companies, a change management consultant, a professor of marketing, and a managing director at an agency. She brings all this experience to the book while making a bear of an undertaking feel fun and manageable."" --Nicole FerryPartner, Chief Strategy Officer, Sullivan""Dina's Shapiro's debut book hits the mark with its persuasive use of storytelling, authentic voice and compelling insights around how to manage change in a corporate environment. Her strategy of 'placing people at the heart of change' illustrates Dina's emotional intelligence and how she is guided by empathy in her professional interactions. Change Management for Marketers or CMfM, is an uplifting and sensible book that reminds us that marketers can, indeed, be the 'masters of change.'"" -Felicia A. FosterMarketing Consultant and Advertising Account Director""As an architect and business owner I have learned that human nature resists change. Whether seeking land entitlement approvals for a new building or motivating my team to implement new processes, change is always resisted. Dina Shapiro's ideas of implementing organizational change through the marketing team that have the skills to do so is an innovative approach."" -Matthew B. Jarmel, AIA, MBAPrincipal, Jarmel Kizel Architects and Engineers, Inc.""Change Management for Marketers reflects the dedication and mindset Dina Shapiro brings to everything she undertakes: thoughtful, comprehensive, honest, and with a touch of humor! She tackles the subject matter clearly, offering concise and straightforward insights while keeping the content engaging. Through well-chosen examples and quotes, she effectively illustrates her points, making the book both informative and enjoyable. Highly recommended for marketers seeking guidance and a clear path toward change management."" -Denise MalesPrincipal, Candlewood Career Advisors ""Dina Shapiro has made change management easy with her Change Management for Marketers program-even for those of us who aren't in marketing! The antithesis of a dense college marketing textbook, her book is a fast read and a very digestible road map of how companies and employees may successfully implement internal transformations."" -Michelle RichmondNews and Documentary Producer