Catalyst Content: How to Create a World-Class Piece of Thought Leadership in Less Than 10 Minutes and...

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Jane Anderson

Catalyst Content

How to Create a World-Class Piece of Thought Leadership in Less Than 10 Minutes and Leverage...

Jane Anderson

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English

Jane Anderson P/L
14 August 2020

Business strategy; E-commerce: business aspects; Business competition; Advertising; Public relations

Over the last 5 years, the content marketing industry has shifted from a $165 billion dollar industry to what will be a $412 billion dollar industry within the next 12 months. The explosion of social media platforms and increase in the number of people consuming content means the average business owner is struggling to keep up with keeping connected to their customers and finding ways to stay in front of them without being spammy.

Equally within organisations, leaders are having to communicate with people in more leveraged ways. Millions of dollars are being spent on installing intranet platforms to increase collaboration and lead people through change by keeping people connected and informed, however most leaders struggle to find the time or are unsure of how to share their ideas, insights and thoughts. In fact, many have the fear that what they have to say and how they say it isn't good enough, clever enough or that it will damage their reputation.

Today, to shift a person's behaviour they generally need 10 pieces of content. Within the next 5 years it is expected that this will be over 20 pieces of content. Content creation is no longer a marketing function, it's a business owner's and leader's capability. Your audience wants to hear what YOU think.

By: Jane Anderson
Imprint: Jane Anderson P/L
Dimensions: Height: 254mm, Width: 178mm, Spine: 10mm
Weight: 358g
ISBN: 9780648048961
ISBN 10: 0648048969
Pages: 148
Publication Date: 14 August 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jane Anderson is a strategic communications expert, Certified Speaking Professional, awardwinning blogger and has been voted in the Top 3 Branding Experts Globally. With over 20 years of experience helping leaders and change makers to communicate confidently, she is obsessed with building tribes where people feel like they belong, to drive engagement and business growth. You can find out more about her at jane-anderson.com.