Cases in Public Relations Management

The Rise of Social Media and Activism

Patricia Swann (Utica College, USA)

$168

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
26 August 2019

Public relations

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices.

New to the third edition:

Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks.

Additional emphasis on social media and social responsibility for communication management today.

End-of-chapter activities that reinforce concepts.

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.

By: Patricia Swann (Utica College USA)
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions: Height: 235mm, Width: 187mm,
Weight: 1.100kg
ISBN: 9781138088870
ISBN 10: 1138088870
Pages: 622
Publication Date: 26 August 2019
Audience: College/higher education , Primary , A / AS level
Replaced By: 9781032163642
Format: Paperback
Publisher's Status: Active

Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.

Reviews for Cases in Public Relations Management: The Rise of Social Media and Activism

""Swann's third edition of Cases in Public Relations Management is organized in such a way as to offer foundational knowledge of the broader field of PR and of the narrower topics of each chapter before diving into specific cases. The discussion questions in each chapter are certain to prompt critical thinking and deep class discussions."" -- Emily S. Kinsky, West Texas A&M University