Campaign Communication and Political Marketing

Philippe J. Maarek (l'Universite Paris 12, France)

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English

Wiley-Blackwell
18 April 2011

Communication studies; Media studies; Elections & referenda

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

By: Philippe J. Maarek (l'Universite Paris 12 France)
Imprint: Wiley-Blackwell
Country of Publication: United Kingdom
Dimensions: Height: 249mm, Width: 173mm, Spine: 16mm
Weight: 504g
ISBN: 9781444332353
ISBN 10: 144433235X
Pages: 288
Publication Date: 18 April 2011
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des élections présidentielles de 2007, participation ou représentation? (2009).

Reviews for Campaign Communication and Political Marketing

This book provides a detailed and highly valuable account ofthe organizational processes that are driving these trends, butwith important critical insights into improving the civic efficacyof political marketing. (European Journal ofCommunication, 1 February 2013) Maarek, Professor of Information and Communication Sciences atthe Paris-East University, has authored various writings onpolitical marketing, though this is perhaps his most comprehensivebook on the subject to appear in English... This is anextensively well-researched and thorough book dealing with everylevel and stage of political campaigning. (The London School ofEconomics & Political Science, 7 August 2011)