Buyology

How Everything We Believe About Why We Buy is Wrong

Martin Lindstrom

$29.99

Paperback

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English

Century
01 May 2009

Society & Social Sciences; Advertising & society; Advertising; Popular psychology

The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

By: Martin Lindstrom
Imprint: Century
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 17mm
Weight: 191g
ISBN: 9781847940131
ISBN 10: 1847940137
Pages: 256
Publication Date: 01 May 2009
Audience: Professional and scholarly , College/higher education , General/trade , Undergraduate , Primary
Format: Paperback
Publisher's Status: Active

New York Times and Wall Street Journal bestselling author Martin Lindstrom, is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his previous book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.

Reviews for Buyology: How Everything We Believe About Why We Buy is Wrong

Be prepared to have your cherished beliefs overturned. * Spectator Business * Read this book and take back control of your rational mind. * New Scientist * His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave * Velocity *