neuroAI

Winning the Minds of Consumers with Neuroscience Powered GenAI

A. K. Pradeep (sensori.AI), Anirudh Acharya (sensori.AI), Rajat Chakravarty (sensori.AI) , Ratnakar Dev (sensori.AI)

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Hardback

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English

John Wiley & Sons Inc
09 September 2024

Sales & marketing; Operational research; Information technology industries; Artificial intelligence

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.

Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.

The book explores key topics including:

How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings

by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise

For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

By: A. K. Pradeep (sensori.AI), Anirudh Acharya (sensori.AI), Rajat Chakravarty (sensori.AI), Ratnakar Dev (sensori.AI)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 150mm, Spine: 33mm
Weight: 522g
ISBN: 9781394261963
ISBN 10: 1394261969
Pages: 304
Publication Date: 09 September 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction ix Part 1 Neuroscience and Ai 1 1 neuroAi for Marketers, Product Designers, and Executives 3 2 The Perceptual Brain 25 3 The Teen Brain 37 4 Gender and the Brain 51 5 The Maternal Brain 67 6 The Middle-Aged Brain 79 7 The Senior Brain and What It Prefers 87 Part 2 neuroAi Applications 101 8 neuroAi Applications across Categories and Industry Sectors 103 9 desireGPT – Drive Desire with neuroAi 105 10 The Consumer Experience 115 11 brandGPT – neuroAi-Powered Design of Brands 125 12 trendGPT – Discover Trends and Product Innovations Using neuroAi 141 13 packageGPT – neuroAi-Powered Package Design 153 14 fragranceGPT and flavorGPT – neuroAi-Powered Design of Fragrances and Flavors 173 15 musicGPT – Extract Emotions in Music and Generate Original Music 185 16 adGPT – neuroAi-Powered Advertising 197 17 scriptGPT – Writing Entire TV Shows, Plots, and Dialogue 211 18 luxuryGPT – Premiumize Products Using Brain Codes of Luxury 219 19 buzzGPT – Drive Virality through neuroAi 235 20 Imagine Our Future 253 References 255 Acknowledgments 273 About the Authors 275 Index 277

DR. A.K. PRADEEP is the founder and CEO of sensori.AI, the world’s only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep’s The Buying Brain serves today as the preeminent book in the global field of neuromarketing—the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book’s content to assist them in formulating the most effective marketing and new product innovations. DR. ANIRUDH ACHARYA serves as the Chief AI Officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields. DR. RAJAT CHAKRAVARTY, Chief Operating Officer at sensori.AI, has orchestrated sensori.AI’s evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world. RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.