Business Research Methods and Statistics Using SPSS

Robert P. Burns, Richard Burns

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English

SAGE Publications Inc
20 November 2008

Research & development management; Business mathematics & systems

- Use SPSS confidently

By: Robert P. Burns, Richard Burns
Imprint: SAGE Publications Inc
Country of Publication: United States
Edition: 1
Dimensions: Height: 232mm, Width: 186mm, Spine: 33mm
Weight: 1.010kg
ISBN: 9781412945301
ISBN 10: 1412945305
Pages: 560
Publication Date: 20 November 2008
Audience: College/higher education , A / AS level
Format: Paperback
Publisher's Status: Unspecified

PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT Research, Statistics and Business Decisions Contrasting Philosophies and Approaches to Research Ethical Issues in Research Selecting the Topic and Conducting a Literature Review Theory, Problem Definition, Frameworks and Research Design PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA How To Enter Data into SPSS and Undertake Initial Screening Describing and Presenting your Data Normal Distribution, Probability and Statistical Significance Sampling Issues Hypothesis Formation, Types of Error and Estimation Power and Effect Size PART THREE: STATISTICALLY ANALYSING DATA Hypothesis Testing for Differences between Means and Proportions Analysis of Variance Techniques (ANOVA) Chi Square Methods of Correlation Testing Hypotheses of Relationships Prediction and Regression Reliability and Validity Factor Analysis PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT Attitude Questionnaires and Measurement Structured Interview and Questionnaires Surveys PART FIVE: REPORTING AND PRESENTING RESEARCH Writing Up and Communicating Research