Business Analytics Value Chain: Text and Cases

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Tanushri Banerjee (Pandit Deendayal Energy University (PDEU), Gujarat, India) Arindam Banerjee (Indian Institute of Management, India)

Business Analytics Value Chain

Text and Cases

Tanushri Banerjee (Pandit Deendayal Energy University (PDEU), Gujarat, India), Arindam Banerjee (Indian Institute of Management, India), Dhaval Maheta (Department of Business and Industrial Management, India) , Vivek Gupta (Softsensor.Ai, New Jersey, USA)

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English

Routledge India
26 March 2025

Econometrics; Economic statistics; Economic forecasting; Business strategy; Market research

This book is a comprehensive, step-by-step learning guide towards understanding an entire value chain of Business Analytics, its interrelated components and its role in business decision-making in India and globally. The book has been written with an interdisciplinary approach that triggers strategic as well as routine, thought-provoking ideas to cut across data from several business domains globally.

Business Analytics Value Chain deals with the end-to-end journey from planning the approach to a data enriched decision-problem, to communicating results derived from analytics models to clients. Using current cases from all aspects of a business venture (finance, marketing, human resources, and operations), the book helps the readers to develop the capabilities of evaluating a business case scenario; understand the business problem; identify the data sources and data availability; logically think through problemsolving; use analytics techniques and application software to solve the problem; and be able to interpret the results. Case studies have been carefully designed to represent business scenarios from varied business domains, both local and global, such that they guide the students to making informed fact-based decisions during collaborative planning, analyzing, interpreting, and communicating outcomes for data-enriched problem scenarios.

The book will be useful for students, researchers, and instructors from the fields of Business Management, Data Analytics, Commerce, and Economics. It will also be an indispensable companion to the professional working in the field of data analytics.

By: Tanushri Banerjee (Pandit Deendayal Energy University (PDEU) Gujarat India), Arindam Banerjee (Indian Institute of Management, India), Dhaval Maheta (Department of Business and Industrial Management, India), Vivek Gupta (Softsensor.Ai, New Jersey, USA)
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 950g
ISBN: 9781032612041
ISBN 10: 1032612045
Pages: 510
Publication Date: 26 March 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Tanushri Banerjee teaches at University of Wollongong Australia – India Campus, GIFT city, Gujarat, India. Arindam Banerjee teaches at Indian Institute of Management, Ahmedabad, Gujarat, India. Dhaval Maheta teaches at Department of Business and Industrial Management, Surat, Gujarat, India. Vivek Gupta is affiliated with Softsensor.Ai, New Jersey, USA.