Business Analytics

Methods and Cases for Data-Driven Decisions

Richard Huntsinger (University of California, Berkeley)

$230.95

Hardback

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English

Cambridge University Press
02 January 2025

Data analysis: general; Business strategy; Data capture & analysis; Machine learning

Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.

By: Richard Huntsinger (University of California Berkeley)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
ISBN: 9781316512159
ISBN 10: 1316512150
Pages: 700
Publication Date: 02 January 2025
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

About the Author; Preface; Acknowledgements; Executive overview; 1. Data and decisions; 2. Data preparation; 3. Data exploration; 4. Data transformation; 5. Classification I; 6. Classification II; 7. Classification III; 8. Regression; 9. Ensemble assembly; 10. Cluster analysis; 11. Special data types; Epilogue; Photo credits; Index.

Dr. Richard Huntsinger is an author, professor, expert witness, Silicon Valley entrepreneur, Fortune 500 R&D executive, and management consultant with broad international business and technology experience leading programs in data analytics, process automation, and enterprise software development. He now serves as Faculty Director and Distinguished Teaching Fellow at the University of California, Berkeley, where he lectures and oversees research on data strategy and data science applied to business, law, and public policy.

Reviews for Business Analytics: Methods and Cases for Data-Driven Decisions

'A great business analytics textbook that connects businesses, decisions, data, and analytical methods effectively. You will find a purpose before learning each method!' Dungang Liu, University of Cincinnati 'A must-read for anyone in business analytics - this book combines real-life case studies and practical insights from an experienced professional. It's thoughtfully crafted to guide learners through complex concepts with ease, making it invaluable for students and professionals alike.' Raghu Santanam, Arizona State University 'A superb teaching resource for big-data business analytics. With engaging, data-rich case studies and a wealth of digital support materials, it is ideal for students and tutors alike.' Tom Kane, University of Stirling 'An excellent read with the richness of literature and the utility of a guide. Huntsinger delves into the depths of descriptive, inquisitive, and predictive approaches to data, using relevant and interesting examples. Highly recommended for anyone looking to hone their analytic skills using modern tools.' Karthik Suri, World Economic Forum 'An invaluable resource for professionals, offering clear explanations and comprehensive frameworks for addressing complex business challenges through data.' Ryan Orton, Greenwood Management Advisors 'An outstanding compendium for the practice of business analytics, covering all relevant machine learning models with remarkable clarity. The real-world business cases are a rich and unique source of insights, making this an ideal textbook for university classes. A must-have for anyone interested in driving decisions through data.' Emanuele Borgonovo, Bocconi University 'Huntsinger masterfully blends theoretical concepts with practical applications, making complex concepts and analytical methods accessible. The book will become a go-to resource for anyone navigating applied machine learning for business decision-making.' Asish Satpathy, Arizona State University 'This is the very text I've been looking for and that students in our program ask for - useful, immediately comprehensible, and expertly crafted. Huntsinger provides clear explanations of complex concepts, weaving together theory, data processing, and real-world applications in a seamless way. As business analytics textbooks go, it's near perfect.' Gerald Benoît, Harvard University