Burger Brilliance

I truly enjoyed this book! I felt as if Lee were writing the book to me personally, expressing many of the same feelings we share in the restaurant business. He touched upon the two most important elements in the business that are not discussed enough, culture and restaurant image. I hope customers of the restaurant industry can grasp an idea of how much sweat, work, and tears go into the operation of a restaurant. I truly believe that a wholesale change may be needed in the restaurant industry and love that Lee lays out a plan to begin this process. I'm thoroughly impressed! - Kevin Lefere, Partner & Head Chef of Zanata Simply put, this book is for everyone. You can use the following pages to activate memories, to remind you of good business practices, to motivate you to do better, or to simply read a story about one very driven and successful business owner. This is Lee's story, and you should read it. - Jimmy Niwa, Owner of Niwa Japanese BBQ What can you learn from a cowboy that runs a burger joint? Nothing much, right? You'd be wrong! Wells captures the highs and lows of operating a highly successful business in one of the most difficult industries in which to succeed. He provides a glimpse into the inspiration, vision, creation, and continued evolution of his restaurant. - Kevin Fowler, SVP, Independent Financial, Former Mayor of the City of Rockwall, Texas Burger Brilliance highlights experiences that helped shape my friend, Lee Wells, into the successful restaurateur that he is today. He lives his life openly and authentically and has a passion for serving others. I admire his faithfulness and commitment to the best quality and service. Lee's profound wisdom is what makes this book a great read for anyone wanting to be successful in the service industry. - Chad Sessions, Owner of Smoke Sessions Barbecue I found Lee's book to be a delightful, easy read. There is a lot of great advice that I agree with wholeheartedly. I found some good reminders and new ideas that I believe can be an asset to my own business! - Cheri Stigler Owner & Executive Chef of Settler's Table I loved this book. The lessons and takeaways it offers transcend the food and beverage world, with relevance to anything in which quality and excellence are a priority. It's a refreshing slice of Americana, full of concentrated and valuable content that is easily digestible and enjoyable. I can honestly speak very highly of this book, The Wells Cattle Co. restaurant and the food it consistently serves, and, of course, Lee. - Brian Adams, SVP of Food & Beverage Advisory, JLL Lee is one of the few genuine and authentic men I know. He is hardworking and intelligent, with a heart to help everyone he can in order to share the blessings, knowledge, and wisdom he has learned from life experiences, as well as his family legacy. Lee is a cattle rancher, restaurant owner, and entrepreneur, as well as a man of deep faith. This book will teach you, encourage you, and inspire you to take a leap of faith. Wow! You'll want to step up and achieve your goals, dreams, and aspirations! - Phillip Hatfield, Zig Ziglar Business Consultant & Keynote Speaker