For over a decade, Craig Custance has been a national hockey writer at ESPN and The Athletic, developing a reputation as a trusted source for thoughtful and comprehensive coverage of the NHL. He’s the author of the book Behind the Bench: Inside the Minds of Hockey’s Greatest Coaches, named as one of the greatest hockey books of all time by Book Authority, and was the longtime host of the in-depth interview podcast The Full 60. He’s currently the Head of Creative Development at The Athletic, a New York Times company. He lives in Michigan.
"Praise for Behind the Bench: Inside the Minds of Hockey's Greatest Coaches ""The Franchise takes you deep inside the minds and organizations of the visionary leaders shaping the NHL today. Thanks to Craig Custance's strong connections with these key figures, they open up and share little-known stories and anecdotes that reveal how elite leaders in the NHL operate and make decisions. You get an inside look at the thought processes and philosophies of the top people in the sport. But this book goes beyond just hockey. The lessons Craig reveals apply to anyone interested in leadership. From management and culture-building to talent evaluation, the insights are invaluable for any leader. Craig's ability to uncover compelling human stories and relatable details makes these powerful leaders come to life, offering wisdom that's easy to understand and apply. If you want to learn from the best and apply their wisdom to your own life and business, this book is a must-read."" -- MIKE VALLEY, entrepreneur and former NHL goalie coach ""I have spent the past 45-plus years in pro sports and the value of leadership is never overstated - it is one of the prominent factors separating contenders from pretenders. Craig Custance does masterful work in portraying the settings, circumstances, and thought processes of some of the top leaders of the NHL, leadership styles that are transferable to many walks of life. The access is enlightening and provides the reader with not only how leaders think, but the trust they have in the author to tell their story."" -- NED COLLETTI, sports executive in MLB and the NHL and former general manager of the Los Angeles Dodgers ""It takes a unique person to get access to the brightest minds in hockey; it takes someone special to get them to open up; and it takes an extraordinary individual to bring all of that together in what will be this season's must-read hockey book. Craig Custance is that guy."" -- BOB McKENZIE, author of Everyday Hockey Hero's Vol. 1 ""It's one thing, and not an insignificant one, just to get access to the inner sanctums of Stanley Cup-winning executives. It's quite another to get them to openly share their insights and experiences in how they have built and led their NHL franchises. Craig Custance has done an exceptional job of both in The Franchise."" -- BOB McKENZIE, TSN Hockey Insider ""NHL coaches know so much and usually say so little, but Craig Custance cracks them open and finds all kinds of insight, humor and honesty through the biggest moments of their careers. You get to relive the games, and see them through fresh eyes. I love this book."" -- Bruce Arthur, Toronto Star ""Should a hockey fan buy this book? Yes. Undoubtedly."" -- Raw Charge ""The idea of sitting down with all these respected coaches and watching great games together is an unbelievable concept. The execution from Craig Custance is top notch. Hockey fans will love this book but if you're coaching sports at any level, it should be required reading."" -- Mike Valley, NHL goalie coach ""These are the great games that I remember watching and covering. You're always thinking, 'Why did the coach do that? What was he looking for there?' Now we know the answers."" -- Elliotte Friedman, Sportsnet ""To no one's surprise, Custance goes out of his way to interview and talk with various friends, former players and peers of each coach, in an effort to give a holistic view of who they are, not just as head coaches but as people."" -- Stanley Cup of Chowder"