Building Moonshots: 50+ Ways To Turn Radical Ideas Into Reality

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Tamara Carleton (Tecnológico de Monterrey’s EGADE Business School, Mexico; University of St. Gallen, Switzerland: Osaka Institute of Technology, Japan) William Cockayne (Stanford University)

Building Moonshots

50+ Ways To Turn Radical Ideas Into Reality

Tamara Carleton (Tecnológico de Monterrey’s EGADE Business School, Mexico; University of St. Gallen, Switzerland: Osaka Institute of Technology, Japan), William Cockayne (Stanford University)

$52.95

Hardback

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John Wiley & Sons Inc
19 May 2023

Project management

Solve the world’s biggest problems and create a better future

In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service.

Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find:

Ways to go beyond white papers and vision statements to a place where your ideas become a tangible reality Strategies for creating a better future by transforming seemingly impossible ideas into concrete products Methods for bringing to life radical and innovative solutions to the world’s greatest challenges

Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders.

By: Tamara Carleton (Tecnológico de Monterrey’s EGADE Business School Mexico; University of St. Gallen Switzerland: Osaka Institute of Technology Japan), William Cockayne (Stanford University)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 234mm, Width: 163mm, Spine: 38mm
Weight: 544g
ISBN: 9781394176588
ISBN 10: 1394176589
Pages: 352
Publication Date: 19 May 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

TAMARA CARLETON, PHD, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation. WILLIAM COCKAYNE, PHD, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.

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Building Moonshots

50+ Ways To Turn Radical Ideas Into Reality

Tamara Carleton (Tecnológico de Monterrey’s EGADE Business School, Mexico; University of St. Gallen, Switzerland: Osaka Institute of Technology, Japan), William Cockayne (Stanford University)

$52.95

Hardback

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