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MC24

24 Principles for Designing Massive Change in your Life and Work

Bruce Mau

$95

Hardback

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English
Phaidon Press Ltd
30 June 2020
Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau s philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profi le architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.
By:  
Imprint:   Phaidon Press Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 245mm,  Width: 210mm,  Spine: 42mm
Weight:   1.850kg
ISBN:   9781838660505
ISBN 10:   183866050X
Pages:   512
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Bruce Mau is chief design offi cer of Freeman, one of the world s largest brand-experience companies, and co-founder/CEO of Massive Change Network (MCN), a Chicago-based global design consultancy. Mau has been a visiting scholar at institutions globally, and lectures widely. He became an international fi gure with the publication of landmark volume S,M,L,XL and authored Life Style, Spectacle and Massive Change, also from Phaidon.

Reviews for MC24: 24 Principles for Designing Massive Change in your Life and Work

"""Polymath designer Bruce Mau's timely ‘massive change' primer lays out his 24 principles for innovative thought and action."" —WSJ Magazine ""In balancing his optimistic outlook with real-world examples of transformation, Bruce Mau has offered up a solution to the worst of times - a radically optimistic set of lessons for how we can push ourselves to think differently, and beyond this present moment.""—Azure ""Polymath designer Bruce Mau's timely 'massive change' primer lays out his 24 principles for innovative thought and action.""—WSJ. Magazine ""In balancing his optimistic outlook with real-world examples of transformation, Bruce Mau has offered up a solution to the worst of times — a radically optimistic set of lessons for how we can push ourselves to think differently, and beyond this present moment."" —Bloomberg"


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