Britain's Toy Car Wars

The War of Wheels Between Dinky, Corgi and Matchbox

Giles Chapman

$39.99

Hardback

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English

The History Press Ltd
01 December 2021

20th century history: c 1900 to c 2000; Postwar 20th century history, from c 1945 to c 2000; Social & cultural history; Manufacturing industries; Antiques & collectables: toys, games & models

The gripping story of the toy car wars: how Dinky, Corgi and Matchbox drove our childhoods!

Meccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney's Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy's Corgi Toys appeared, packed full of astounding gimmicks. From incredibly humble beginnings Lesney started life in a derelict north London pub the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi. Giles Chapman reveals the fascinating story behind the battle to dominate Britain's toy car industry, and the decline that drove it into history. This new edition benefits from expanded text, while still featuring a nostalgic selection of photographs, looking back over a vibrant and cherished chapter in British cultural memory.

AUTHOR: Giles Chapman is an award-winning writer and commentator on the industry, history and culture of cars. He has been editor of Classic & Sports Car, the world's best-selling classic car magazine, and since 1994, he's worked freelance across a huge variety of media. His books include Worst Cars, Cars We Loved in the 1960s, 1970s, 80s and 90s, and 100 Cars Britain Can Be Proud Of. He lives in Kent.

30 colour, 15 b/w illustrations

By: Giles Chapman
Imprint: The History Press Ltd
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 198mm, Width: 129mm,
ISBN: 9780750997133
ISBN 10: 0750997133
Pages: 240
Publication Date: 01 December 2021
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

GILES CHAPMAN is an award-winning motoring writer. He has edited and written for numerous car magazines, and contributed to national newspapers. His books include My Dad Had One Of Those, Chapman’s Car Compendium, Cars We Loved in the 1950s, 1960s, 1970s and 1980s, and 100 Cars Britain Can Be Proud Of.