Bright Sparks

How Creativity and Innovation Can Ignite Business Success

John Tusa

$42.99

Hardback

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English

Bloomsbury Business
28 September 2023

Business strategy; Business innovation; Management: leadership & motivation; Advice on careers & achieving success

An enlightening insight into how creative and innovative leaders and their teams can find success, even in the most difficult circumstances.

One of the biggest challenges of business leadership is recognising new opportunities and implementing them effectively. Too often, leaders fall back upon the status quo, relying upon tried and tested methods that may lead to good results but will never have the same impact as a bold new strategy.

In Bright Sparks, John Tusa explores situations where pioneering leaders in various sectors have overcome challenges to deliver inspired, imaginative and bold initiatives that make a huge impact upon business and society. Through these aspirational stories of leadership, from sectors such as journalism, tech, politics and the arts, John explores the full journey of innovation and how it can lead to significant results.

This is an inspirational read for any business leader interested in how to turn their boldest ideas into reality and how, in the process, professional cultures can be enhanced, revitalised and transformed.

By: John Tusa
Imprint: Bloomsbury Business
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 25mm
Weight: 454g
ISBN: 9781399402408
ISBN 10: 1399402404
Pages: 272
Publication Date: 28 September 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Sir John Tusa is a British arts administrator, author, journalist and former presenter of BBC's Newsnight. He is the co-chairman of the European Union Youth Orchestra and was formerly the managing director of the BBC World Service and the Barbican Arts Centre. He is the author of On Board, Making a Noise and On Creativity.