Breakfast Barons, Cereal Critters and the Rosenhain and Lipmann Legacy

Craig Hall

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English

Craig L. Hall
01 August 2003

History; History: specific events & topics

Anyone who ate breakfast cereal from the 1950s to the 1970s will remember the colourful plastic toys that would fall into their bowl amidst a flow of Corn Flakes or other familiar cereal. What child didn't eagerly open a cereal box to release their next prized possession?

Breakfast Barons, Cereal Critters and the Rosenhain and Lipmann Legacy is the first complete history of the breakfast cereal industry in Australia and of the origins of the small plastic toys that manufacturers included in cereal as a marketing ploy - giveaway "Premiums".

The book also provides a detailed account of Rosenhain & Lipmann Pty Ltd, the Melbourne-based firm which manufactured the toys.

Includes a full-colour catalogue of every known cereal toy giveaway issued in Australia from 1900 to 2000.

By: Craig Hall
Imprint: Craig L. Hall
Country of Publication: Australia
Dimensions: Height: 297mm, Width: 210mm,
ISBN: 9780957861404
ISBN 10: 0957861400
Pages: 202
Publication Date: 01 August 2003
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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