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Matt Johnson is a professor, neuroscientist, and speaker. He is the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains and founder of the consumer neuroscience company PopNeuro. Tessa Misiaszek is a professor of marketing at Hult International Business School and an instructor with the Harvard Division of Continuing Education. She is also co-founder of the Happy at Work Podcast.
Branding that Means Business is brimming with insight. Johnson and Misiaszek are experts on the science behind wise business decisions, and here they explain how to create enduring, meaningful brands that connect with their consumers. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Adam Alter Professor of marketing and psychology, NYU Stern School of Business, NY Times bestselling author * Irresistible * This book goes beyond the buzzwords and hype surrounding marketing and brand success, and elegantly integrates the latest thinkings about brands, their purpose, value and impacts as well as the specific lessons that today's executives can gain from past cases as well as the latest scientific research. It then offers cogent advice on what practical steps can and should be taken to enhance the value that firms create for their stakeholders. This is an important and highly accessible book, filled with great examples for marketers to learn from and apply -- Philip Sugai, Professor of Marketing at Doshisha Business School and author * The Value Plan *
Wild Ride
A short history of the opening and...
Paperback
$37.95
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