Brand Strategy in Three Steps

"""Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy."" * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality * ""Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success."" * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly * ""When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO."" * John Penrose, CEO, Leading Indicator Systems * ""The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans."" * Brian Solis, digital futurist and author of 'Mindshift' *"