WIN $150 GIFT VOUCHERS: ALADDIN'S GOLD
Alina Wheeler is a branding consultant and author of Designing Brand Identity (Wiley), the bestselling global resource for businesses and nonprofits. Her business is managing perception; her service is strategic imagination and her passion is brand. She was advisory council member for The Dictionary of Brand, edited by Marty Neumeier, along with Seth Godin, Al Ries, and Tom Kelley. Joel Katz is an information designer and a global authority on the visualization of complex information. He lectures internationally and is a Fellow of the American Academy in Rome (2003). A graduate of Yale College and the Yale School of Art in graphic design, he teaches information design at The University of the Arts and Philadelphia University.
""... user-friendly approach to aggregate and simplify the science behind branding ... essential principles of branding are broken down into basic step-by-step concepts."" (Finance & Management, April 2011)
Marketing Channel Strategy
An Omni-Channel Approach
Hardback
$483
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Book Yourself Solid for Coaches...
The Fastest, Easiest, Most Reliable...
Hardback
$46.95
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The New Rules of Marketing & PR...
How to Use Content Marketing, AI,...
Paperback
$49.95
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