Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

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John Newhouse

Boeing versus Airbus

The Inside Story of the Greatest International Competition in Business

John Newhouse

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Paperback

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English

Alfred A Knopf
01 January 2008

History; Economics & Business; Transport industries; Aircraft: general interest

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises

in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as

the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same

complacency it once challenged, and Boeing regained its precarious place on top.

Now, after years of heated battle and mismanagement, both companies face the challenge

of serving burgeoning Asian markets and stiff competition from China and Japan. Combining

insider knowledge with vivid prose and insight, John Newhouse delivers a riveting

story of these two titans of the sky and their struggles to stay in the air.

By: John Newhouse
Imprint: Alfred A Knopf
Country of Publication: United States
Dimensions: Height: 202mm, Width: 132mm, Spine: 15mm
Weight: 238g
ISBN: 9781400078721
ISBN 10: 1400078725
Pages: 254
Publication Date: 01 January 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business. -- BusinessWeek One of the great business stories of our times. -- The Chicago Tribune An epic narrative. . . . There is nothing quite like it . . . [and there's] no better commentator on this sporting struggle than John Newhouse. -- The Economist Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace. -- The Washington Times