Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn't follow people round bookshops, willing them to buy books she's written the copy for. Really, she doesn't.
'Truly delightful... charming and gracefully learned... Louise Willder, a copywriter with decades of experience, brings so much joy and, indeed, enthusiasm to her book about books that anyone and everyone who revels in reading will find real enchantment here. I couldn't have had more fun.' -- Benjamin Dreyer, author of the <i>New York Times</i> bestseller <i>Dreyer's English</i> 'The bookiest book about books you'll ever read - I loved it.' -- Lucy Mangan, author of <i>Bookworm</i> 'Very funny, erudite and profound. A delight!' -- Nina Stibbe 'I love this book's sheer happiness and humanity. It is rich, wise and soul-awaking, exhilarating-like-the-snowman-flying-through-the-air-of human-gloriousness. And, God, she's funny. Buy it, read it, give it.' -- Martin Latham, author of <i>The Bookseller's Tale</i> 'Jammed with funny, curious and stylish thoughts and insights, Blurb Your Enthusiasm will be loved by absolutely everybody with an obsessive interest in books and their appearance.' -- Simon Winder, author of <i>Germania</i> 'This book is ace! A must-read for any and every writer or book-obsessed person!' -- Sophie Hannah 'For anyone who needs or wants to use words persuasively, this is the most enjoyable masterclass you'll ever read.' -- Rob Williams, screenwriter of <i>Killing Eve</i> and <i>The Victim</i> 'Uproarious, gossipy and utterly fascinating: a masterclass in how to judge a book by its cover. It makes words seem weird and wild again.' -- Henry Eliot, author of <i>The Penguin Classics Book</i>