Blink

The Power of Thinking without Thinking

Malcolm Gladwell

$43.95

Paperback

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English

Back Bay
03 April 2007

Psychology; Management decision making; Popular psychology

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of blink : the election of Warren Harding; New Coke ; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of thin-slicing -filtering the very few factors that matter from an overwhelming number of variables.

By: Malcolm Gladwell
Imprint: Back Bay
Country of Publication: United States
Edition: annotated edition
Dimensions: Height: 210mm, Width: 140mm, Spine: 25mm
Weight: 300g
ISBN: 9780316010665
ISBN 10: 0316010669
Pages: 296
Publication Date: 03 April 2007
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.