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BETWEEN SOUKS AND MALLS

Dr. Siham Alhaider Europe Books

$48.95   $41.64

Paperback

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English
Europe Books
18 August 2024
Series: Make Worlds
Between Souks and Malls: A Semiotic Reading of the Linguistic Landscape of Saudi Arabia is an engaging ethnographic journey that charts the linguistic cornerstones of Saudi Arabia’s past, present, and future.

The author, the first Saudi woman to conduct comprehensive research and

surveys on the linguistic landscape of her home country, provides a

profound analysis.

Through meticulous observation of photographs from Souk Athulatha’a and

Asir Mall, she illustrates that the semiotic elements of shapes, colors,

placement, and scripts of each sign reflect not only traditional

culture but also the dynamic changes underway within the nation.

The fieldwork, conducted in Asir, focused on the oldest souk, unveiling a

wealth of traditional and cultural riches. This research reveals the

many hidden treasures of Saudi heritage, capturing the essence of the

country’s evolving linguistic landscape.
By:  
Edited by:  
Imprint:   Europe Books
Country of Publication:   Italy
Dimensions:   Height: 210mm,  Width: 140mm, 
ISBN:   9791220152471
Series:   Make Worlds
Pages:   224
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Dr. Siham Alhaider: after her BA in English and her MA in Computer-Assisted Language Learning (CALL) from King Khalid University in Saudi Arabia, she went on to receive a second MA in Linguistics and a Ph.D. in the same field from the University of Florida. Her scholarly contributions include numerous research articles in the field of linguistics. In 2022, Dr. Alhaider was honored with the Excellence Award from King Khalid University for her contributions to teaching and learning, where she is today an Associate Professor in the English Department. Her academic interests span theoretical linguistics, applied linguistics, sociolinguistics, semiotics, language studies, ethnographic studies, the linguistic landscape, and second language acquisition.

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