Patrick Siegfried is a Professor of Supply Chain Management and Logistics at the International School of Management in Frankfurt (Germany). He also holds a Guest Professorship for Entrepreneurship at the Szent István University in Gödöllö (Hungary). He has professional experience as a CEO of various logistics companies and as a commercial manager for an international distribution center. His research focuses on strategic management and innovation management in startups. Martin Lempp is a consultant for a management and IT consultancy in Europe and specializes in the area of digitalization and strategy for the automotive industry. He studied International Business and Development at the University of Bayreuth (Germany) and holds a Master's degree in International Business at the International School of Management in Frankfurt (Germany).