Amanda King is an empowerment coach who helps entrepreneurs build authentic businesses. In just three years she was able to grow the value of her brand, Fierce as F*ck, to over half a million dollars using organic marketing techniques. After spending a decade working in corporate America as a pastry chef, she left it all behind to build her unique brand of “blue-collar coaching,” a strong antidote to the glossy #bossbabe entrepreneurship that’s peddled online ad nauseam. She focuses on leading with integrity, vulnerability, transparency, and, most importantly, authenticity. She strives to help every entrepreneur find their voice, be bold, and take up as much space as humanly possible in this world. King currently resides in Virginia with her three dogs and enjoys spending time with her many (seriously, there are a lot of them) nephews and nieces.
“Peppered with salty language, the book takes readers through the emotional side of business, encouraging them to seek pathways beyond the constraints of self-imposed limitations and the voices of family, friends, and colleagues that can impede progress . . . perfect for up-and-coming entrepreneurs.” —Booklist