Artist Management in the Music Industries

A Sui Generis Form of Management

Yiyi Wang

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Paperback

Forthcoming
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English

Routledge
19 November 2024

Individual composers & musicians, bands & groups; Business strategy; Music industry

Artist Management in the Music Industries: A Sui Generis Form of Management provides one of the first substantive, academic examinations of the role of an artist manager.

This book deconstructs the nature of Artist Management, unveiling the pivotal role of the artist manager in creating and sustaining a dynamic environment referred to as the ‘Loop’, where success is realised by navigating four variables – Risks, Relationships, Emotions, and Expectations (2Rs and 2Es) – within and beyond the ‘Loop’. This book offers a new perspective on Artist Management as a sui generis discipline that does not fit easily inside standard conceptions of management.

Featuring ethnography and interviews, this book sheds light on the realworld challenges and successes in the field. It is a must-read for researchers, students, and practitioners in the music business, music marketing, and artist management, offering invaluable insights into the practices that shape the cultural landscape.

By: Yiyi Wang
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 510g
ISBN: 9781032589930
ISBN 10: 1032589930
Pages: 264
Publication Date: 19 November 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Yiyi Wang received two Master’s degrees in Management and Music Industry Studies from the University of Liverpool and completed her Doctorate in Artist Management in 2022. Her research focuses on exploring the role of artist managers, arguing that Artist Management is a sui generis discipline that does not fit easily inside standard conceptions of management.