Appreciation Post

Towards an Art History of Instagram

Tara Ward

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Paperback

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English

University of California Press
31 May 2024

Art Treatments & Subjects

"What does an art history of Instagram look like? Appreciation Post reveals how Instagram shifts long-established ways of interacting with images. Tara Ward argues Instagram is a structure of the visual, which includes not just the process of looking, but what can be seen and by whom. She examines features of Instagram use, including the effect of scrolling through images on a phone, the skill involved in taking an ""Instagram-worthy"" picture, and the desires created by following influencers, to explain how the constraints imposed by Instagram limit the selves that can be displayed on it. The proliferation of technical knowledge, especially among younger women, revitalizes on Instagram the myth of the masculine genius and a corresponding reinvigoration of a masculine audience for art. Ward prompts scholars of art history, gender studies, and media studies to attend to Instagram as a site of visual expression and social consequence. Through its insightful comparative analysis and acute close reading, Appreciation Post argues for art history's value in understanding the contemporary world and the visual nature of identity today."

By: Tara Ward
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 544g
ISBN: 9780520398771
ISBN 10: 0520398777
Pages: 322
Publication Date: 31 May 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Contents Introduction: Insta-duction PART ONE: SCROLLING FRAME 1. Compare and Contrast: Instagram and Art History 2. I Glanced at It PART TWO: SELFIE-PORTRAIT 3. Basic 4. Other, But Make It Attractive PART THREE: FOR THE DISCERNING INSTAGRAMMER 5. Sneaker Connoisseurs 6. 5G Genius Conclusion: Spending Time on Instagram Notes Bibliography Index

Tara Ward is an art historian specializing in twentieth- and twenty-first-century visual culture. She is editor of Gender and Popular Culture: A Visual Study, and her work has been published by the Guggenheim Museum, Oxford Art Journal, and Excursions.