This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:
■ Digital Media
■ Media Effects
■ Privacy
■ Dark Side
■ Applied Communication
■ Relational Communication
■ Instructional Communication
■ Communication and the Law
The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
"Preface to the 1996 Edition Preface to the 2007 Edition Preface to the Third Edition Part One: Studying ""Theory"": Doing ""Research 1 Integrating Theory and Research: Starting with Questions Don W. Stacks and Michael B. Salwen 2 Thinking about Theory Steven H. Chafee 3 Thinking Quantitatively Michael J. Beatty 4 The Qualitative Method in Communication Research Mark Hickson III and Brennan Hickson Part Two: Mass Communication: Approaches and Concerns 5 Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches Wayne Wanta and Barbara Myslik 6 Privacy Issues in Communication Fritz Messere 7 Media Gatekeeping Tim P. Vos 8 The Agenda-Setting Role of the News Media Sebastián Valenzuela and Maxwell McCombs 9 Cultivation Analysis: Research and Practice Nancy Signorielli, Michael Morgan, and James Shanahan 10 Theories and Methods in Knowledge Gap Research Cecilie Gaziano and Emanuel Gaziano 11 Uses and Gratifications Paul Haridakis and Zachary Humphries 12 Spiral of Silence Charles T. Salmon and Thanomwong Poorisat 13 International Communication Lindita Camaj 14 Violence and Sex in the Media Wes Fondren, Kyle J. Holody, and Jennings Bryant 15 Advertising Esther Thorson and Shelly Rodgers 16 Digital Media: Identity Management Lee Humphreys, Alexa Paley, and Sierra Rinaldi 17 Media Effects: A Functional Perspective Nicholas David Bowman Part Three: Human Communication Approaches and Concerns 18 Human Communication Theories and Research: Traditions and Models Virginia P. Richmond and James C. McCroskey 19 The Rhetorical Perspective: Doing, Being, Shaping, and Seeing J. David Cisneros, Kristen L. McCauliff, and Vanessa B. Beasley 20 Persuasion Michael D. Miller and Timothy R. Levine 21 Interpersonal Communication Charles R. Berger and Michael E. Roloff 22 Delineating the Dark Side of Communication Brian Spitzberg 23 Intercultural Communication Thomas M. Steinfatt and Diane M. Millette 24 Intrapersonal Communication and Imagined Interactions: A Musical Application James M. Honeycutt 25 Nonverbal Communication Amy S. Ebesu Hubbard and Judee K. Burgoon 26 Applied Communication Lawrence R. Frey and Jeanette German 27 Organizational Communication: Theory and Practice Jessica Wendorf Muhamad, Tyler R. Harrison, and Fan Yang Part Four: Integrated Approaches to Communication 28 Relational Communication Sean M. Horan and Leah E. Bryant 29 Internet Communication (and Social Media) Marcus Messner, Bruce Garrison, and Marcia W. DiStaso 30 Corporate Communication Shannon A. Bowen 31 Diffusion of Innovations Everette M. Rodgers, Arvind Singhal, and Margaret M. Quinlan 32 Credibility Charles C. Self and Chris Roberts 33 Political Communication Sharon E. Jarvis and Kassie M. Barroquillo 34 Public Relations and Integrated Communication Dustin Supa 35 Health Communication: Social Support and Health Outcomes Kevin B. Wright 36 Feminist Theory Carolyn Garrett Cline 37 Communication Ethics Donald K. Wright 38 Instructional Communication Marian L. Houser 39 Communication and the Law Jason Zenor Part Five: Future of Theory and Research in Communication 40 The Future of Communication Theory and Research Michael J. Beatty and Paola Pascual-Ferrá"
Don W. Stacks, Ph.D., is Professor Emeritus of Corporate Communication and Public Relations in the School of Communication at the University of Miami, Coral Gables, FL. He served as program director from 1995 to 2009 when he took the program into the top 25 undergraduate and top 15 graduate public relations programs in the United States, with a focus on strategic communication and research. He served as Associate Dean for Research from 2009 to 2011. Michael B. Salwen, Ph.D., Michigan State University, (1954–2007) was Professor of Journalism at the University of Miami, School of Communication, FL. Kristen C. Eichhorn, Ph.D., is Dean of the Division of Graduate Studies and Professor of Communication Studies in the School of Communication, Media and the Arts at the State University of New York at Oswego. Dr. Eichhorn received a B.A. degree in Communication Studies and Spanish from Canisius College in Buffalo, NY (1999), an M.A. in Communication Research from West Virginia University (2000), and a Ph.D. in Communication Research at the University of Miami, FL (2003). More recently, she was a 2013 participant in the American Council in Education’s (ACE) Regional Women’s Leadership forum and a 2016–2017 ACE Fellow at Cornell University, NY.
