As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.
This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
Introduction. Part One: An Overview 1. Profiling the Research Landscape of Air Travel: A Bibliometric Analysis Part Two: Selected Theories in Air Travel Research 2. Grounded Theory: Why and How to Apply in Air Travel Research 3. Institutional Theory in Tourism and Air Travel 4. Exploring Prospect Theory and Social Exchange Theory in Air Travel Research Part Three: Selected Methods and their Applications in Air Travel Research 5. Summary of Qualitative Methods in Air Travel Research 6. Quantitative Approach in Air Travel Research 7. Interview/Interpretive Approach in Air Travel Research: Research Process, Sampling and Trustworthiness Criteria 8. Questionnaires, Mixed Methods and Structural Equation Modelling in Air Travel Research 9. Ethnographic Study in Air Travel Research 10. Focus Group Discussion in Air Travel Research Part Four: Recent Issues Effecting Air Travel Research 11. COVID-19 and Relevant Issues in Air Travel Research 12. Researching the Post-COVID-19 Travel Change in In-Flight Food and Drink Service Quality 13. Air Freight, Air Travel and COVID-19: Researching the Implications and Directions for the Gulf Region 14. Impact of COVID-19 on the Southeast Asian Airports: Studying the Path to Recovery 15. COVID-19 and Recent Issues in Air Travel Research: Possible Recovery Scenario 16. Airline Service Industry in Crises Era: Security and Safety Research 17. Researching the Role of Airline Catering in Air Travel Experience Part Five: Future Directions 18. Future Directions for Theories, Methods and Issues in Air Travel Research
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals. Nor Aida Abdul Rahman is an associate professor, Universiti Kuala Lumpur (UniKL), Kuala Lumpur, Malaysia, and Head of Aviation Management, Universiti Kuala Lumpur - Malaysian Institute of Aviation Technology (UniKL MIAT), Selangor, Malaysia. She has worked as internal and external trainer in management, supply chain, Halal logistics, and postgraduate research. She has also been appointed as a Research Fellow at UKM-MPOB, National University of Malaysia. Nurhayati Mohd Nur is a senior lecturer in Aerospace Department and currently served as a head of research and innovation in Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (UniKL-MIAT). She received her PhD in engineering (ergonomics design) from the University of Malaya. She is the Principal Researcher for UniKL-MIAT Aerospace Research Cluster.
