This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners.
This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues—data collection, privacy, consumerism, technology, and others—regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
By:
Danielle Sarver Coombs (University for the Creative Arts UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
ISBN: 9781440877667
ISBN 10: 1440877661
Series: Contemporary World Issues
Pages: 264
Publication Date: 25 July 2024
Recommended Age: From 7 to 17 years
Audience:
Primary & secondary/elementary & high school
,
College/higher education
,
Children's (6-12)
,
Primary
Format: Hardback
Publisher's Status: Active
Preface 1: Background and History Introduction Advertising in Colonial America The Rise of Newspapers and Print Advertising The Emergence of Broadcast Advertising: Radio and Television The “Creative Revolution” of the 1960s Digital Advertising: Internet and Mobile Advertising in the 21st Century Conclusion References 2: Problems, Controversies, and Solutions Introduction Societal Problems and Issues - Funhouse Mirror or Window: How Advertising Informs Audience Views on the World - Advertising to Children - Selling “Vice” - Sex, Nudity, and Advertising Race, Racism, and Representation in Advertising Structural and Environmental Issues Legal and Ethical Issues Proposed Solutions - Regulations and Regulatory Bodies - Consumer Impact - Issue Advocacy - Diversity in Advertising Agencies Conclusion References 3: Perspectives Introduction Mentorship in Advertising Odun Ishola Who Cares about Advertising? Mark Szczepanik Creativity in Advertising. What Is It and Who Needs It? Michael Devlin The Power of Influencers Andy Lovrak Concert Advertising Trends for 2023 and Beyond Evan Bailey Balancing the Power Struggle between Data Privacy and Data Regulation Beth Egan The Importance of Multilingualism Carlos Mojica Depictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal 4: Profiles Introduction The Nineteenth Century: Legitimizing and Professionalizing Advertising in America - P.T. Barnum (1810-1891) - James (J.) Walter Thompson (1847-1928) - Francis Wayland Ayer (1848-1923) - Claude C. Hopkins (1866-1932) - Madam C.J. Walker (1867-1919) - Helen Lansdowne Resor (1886-1964) - Leo Burnett (1891-1971) The Twentieth Century: A New Age in American Advertising - David Ogilvy (1911-1999) - Howard Luck Gossage (1917-1969) - Phyllis Robinson (1921-2010) - Mary Wells Lawrence (1928- ) - Tom Burrell (1939- ) The Twenty-First Century: Embracing Diversity and Digital - Linda Kaplan Thaler (c. 1951- ) - Louis Carr (1956- ) - Luis Miguel Messianu (c. 1958- ) - Antonio Lucio (c. 1960- ) - Bernice Chao (c. 1985- ) Industry Organizations - Ad Council - American Advertising Federation (AAF) - American Association of Advertising Agencies (4A’s) References 5: Data and Documents Introduction Data Understanding the Industry § Figure 5.1 Advertising Expenditures § Table 5.1 U.S. Biggest Advertisers § Figure 5.2 Social Media Usage by Platform § Figure 5.3 Facebook Usage § Figure 5.4 TikTok Usage Industry Trends § Figure 5.5 FTC Influencers § Figure 5.6 Digital Trends/Focus on Sustainability § Figure 5.7 Facebook Privacy Documents - Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021) - Document 5.2: Senator Blumenthal’s Opening Statement (December 9, 2021) - Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021) - Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021) - Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021) - Document 5.6: Central Hudson Test (Supreme Court Decision) References 6: Resources Introduction Advertising History Creative Strategy, Tactics, and Execution Business and Strategy Brand Building Understanding Consumers Diversity in Advertising Traditional Media Digital, Social, and Mobile Media Ethics in Advertising Critiques and Culture Industry Insights Research, Databases, Archives, and Tools 7: Chronology Glossary Index About the Author Index
Danielle Sarver Coombs teaches advertising and branding at the University for the Creative Arts in Epsom, United Kingdom. Previously, she was a Professor at the School of Media and Journalism at Kent State University (Ohio, USA), where she taught courses focused on advertising, consumer studies, and copywriting.
Reviews for Advertising in America: A Reference Handbook
Includes personal and scholarly perspectives on the advertising industry and its impact on America, good and bad
