A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2

Subba Rao Chaganti

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English

Pharmamed Press
06 May 2024

Manufacturing industries; Pharmacy & dispensing; Pharmaceutical technology

"Unveiling the Alchemy of Pharma Marketing: Why You Need theA to Zof Pharmaceutical Marketing, the World's First-and-Only Enclopedia?

Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist's handbook. Here's why it is indispensable for every pharma marketer:

Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from ""A/B Testing to ZMOT,"" each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. Sharpen Your Edge: Demystifying the Nuances of Today's Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It's the power to predict, adapt, and lead the change. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking.

The A to Z of Pharmaceutical Marketing is more than just a book; it's a game changer. It's the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future.

Remember, in pharma marketing, knowledge is not just power; it's the potion that turns potential into success."

By: Subba Rao Chaganti
Imprint: Pharmamed Press
Dimensions: Height: 279mm, Width: 216mm, Spine: 31mm
Weight: 1.388kg
ISBN: 9788197252037
ISBN 10: 8197252033
Pages: 608
Publication Date: 06 May 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

About the Author: Subba Rao Chaganti has a master's in business administration and over fifty-two years of pharmaceutical marketing experience covering the whole gamut and all facets of marketing, from sales management to product management to heading the total marketing activity. His experience covers domestic and international marketingand the Indian and multinational sectors.For a few years, he taught a course on advertising and brand management at the GITAM Institute of Foreign Trade (now part of the GITAM University) at Visakhapatnam and a course on international marketing at Jawaharlal Nehru Technological University (JNTU) at Hyderabad in India as a visiting faculty.He lives in Hyderabad, India. Here is a list of his published books:1. Pharmaceutical Marketing in India: Concepts, Strategy, and Cases (1990)2. Game Plans for Post-Gatt Era: Action Agenda of the Indian Pharmaceutical Industry (1999)3. Pharmaceutical Marketing in India, Revised Edition, (2005)4. Compete or Forfeit: Strategies for Sustainable Competitive Edge in Pharma Product Patent Era (2007)5. Pharmaceutical Marketing in India for Today and Tomorrow:25th Anniversary Edition, (2018)6. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing (2019)7. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement (2020)8. Cracking the Generics Code: Your Single-Source Success Manual for Multi-Source Products (2021)9. Reimagine Pharma Marketing: Make it Future-Proof! (2023)10. Brand Positioning in Pharma (2023)11.Transactional to Transformational Marketing in Pharma