Iconic Fashion

20 items that changed the history of style

Federico Rocca, Valeria Manferto De Fabianis, Alberta Ferretti

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Paperback

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English

Edizioni White Star
01 May 2025

Industrial: Commercial Art & Design; Fashion & textiles: design; Fashion & style guides

When it comes to fashion, the term icon is almost invariably associated with a person: a man or, more often, a woman whose style has left a mark on the collective imagination. And yet, there are also objects that have the same extraordinary evocative power, items of clothing or accessories which, in different ways, have revolutionised the history of fashion. The birth of the Burberry trench coat, flat pumps or Givenchy's little black dress were milestones after which nothing was ever the same. Each designer, label or fast-fashion manufacturer has had to come to terms with fashion icons' existence, by quoting or revisiting them, or simply by copying creations that have now become classics. Some of these are even known by their original name, like the Kelly bag and Borsalino hats. Others, over the years, have also gained sociopolitical connotations (Levi's jeans, for example, which were once workwear, became a symbol of the Sixties youth revolution), while others, such as Hermès scarves and Chanel No.5 perfume, continue to be status symbols. This book with historical illustrations, cult advertising and beautiful still life shots of the products featured, narrates the history and anecdotes, and tells of the famous people and intrinsic values relating to the must-have fashion items.

AUTHOR: Federico Rocca was born in Sondrio in 1975. He graduated from the DAMS at Bologna with a degree in history, writing his thesis on Peter Del Monte, which was considered for the Premio Sacchi award. He then worked in screenplay writing, first for Telepiù, and then for Sky, after which he entered the fashion world. As editor and author, he published Embroidery Italian fashion (2006), Silvana Mangano (2008), Contemporary Indian fashion (2009), and edited Hermès, l'avventura del lusso (2011). Today he is a professional journalist and fashion editor for www.style.it, the fashion and lifestyle portal of Condé Nast.

SELLING POINTS: .

Explores iconic fashion items and their revolutionary impact on fashion history .

Includes historical illustrations, cult advertising, and beautiful still life shots .

Discusses the cultural and sociopolitical significance of fashion classics .

Perfect for fashion enthusiasts and historians

Text by: Federico Rocca
Preface by: Alberta Ferretti
Edited by: Valeria Manferto De Fabianis
Imprint: Edizioni White Star
Country of Publication: Italy
Dimensions: Height: 232mm, Width: 200mm,
Weight: 1.056kg
ISBN: 9788854421264
ISBN 10: 885442126X
Pages: 224
Publication Date: 01 May 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

FOREWORD page 5 PREFACE page 8 INTRODUCTION page 10 JEANS levi’s. from mines to catwalks page 14 LOUIS VUITTON style “on the road” page 30 THE TRENCH COAT burberry. the perfect “british style” page 44 BORSALINO the hat that bewitched the movies page 56 THE MARINIÈRE chanel. simplicity becomes class page 70 CHANEL N°5 more than a perfume, a milestone of seduction page 80 ALL STAR from the nba to streetwear page 92 LACOSTE a “crocodile” that became a trademark page 102 HERMÈS SCARVES a silk rainbow page 114 BALLERINAS dance classes on city streets page 126 THE MONCLER DUVET from k2 to urban chic page 136 THE CHANEL TAILLEUR the bon ton “uniform” of the contemporary woman page 146 THE CHANEL HANDBAG the shoulder strap bag revolution page 158 RAY-BAN & PERSOL from heroic aviators to hollywood stars page 168 KELLY & BIRKIN two names, a single desire page 180 LITTLE BLACK DRESS the infinitely elegant little dress page 192 THE JACKIE BAG the unforgettable handbag of an inimitable icon page 202 THE STILETTO sensuality on women’s feet page 210

Federico Rocca was born in Sondrio in 1975. He graduated from the DAMS at Bologna with a degree in history, writing his thesis on Peter Del Monte, which was considered for the Premio Sacchi award. He then worked in screenplay writing, first for Telepiù, and then for Sky, after which he entered the fashion world. As editor and author, he published Embroidery – Italian fashion (2006), Silvana Mangano (2008), Contemporary Indian fashion (2009), and edited Hermès, l'avventura del lusso (2011). Today he is a professional journalist and fashion editor for www.style.it, the fashion and lifestyle portal of Condé Nast.