A Huge Revolution of Theatrical Commerce: Walter Mocchi and the Italian Musical Theatre Business in South...

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Matteo Paoletti (Università degli Studi di Genova)

A Huge Revolution of Theatrical Commerce

Walter Mocchi and the Italian Musical Theatre Business in South America

Matteo Paoletti (Università degli Studi di Genova)

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English

Cambridge University Press
13 August 2020

Theatre management; Dance & Performing arts; Popular culture

Series: Elements in Musical Theatre

In the first third of the twentieth century, South America became the most important market for many European theatrical companies. When Italy found itself in various theatrical crises, Walter Mocchi created a transoceanic theatrical empire, using his business acumen to craft viable solutions. While his efforts were most visible in the sphere of opera, he played an extremely significant role in the promotion and circulation of popular forms of musical theatre (such as operetta) and staged world premieres of works by Italian superstars in Argentina (such as Mascagni's Isabeau), thus offering an early example of what Stephen Greenblatt calls 'cultural mobility'.

By: Matteo Paoletti (Università degli Studi di Genova)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 150mm, Spine: 5mm
Weight: 140g
ISBN: 9781108790482
ISBN 10: 1108790488
Series: Elements in Musical Theatre
Pages: 75
Publication Date: 13 August 2020
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Reviews for A Huge Revolution of Theatrical Commerce: Walter Mocchi and the Italian Musical Theatre Business in South America

'Paoletti demonstrates how Mocchi not only adapts to the changing reality of the industry, but also proposes new business schemes that continually modify the general rules of the game. In a sense, the figure of Mocchi really works as a guide (or an excuse) to understand how the musical theater industry was shaped between Italy and South America in the first decades of the last century.' Pedro Augusto Camerata, Revista Argentina de Musicologia