A Career in Radio

Understanding the Key Building Blocks

Sayed Mohammad Amir

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Paperback

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English

Routledge India
20 February 2024

Radio; Communication studies; Media studies; Press & journalism

This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry.

The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming.

An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.

By: Sayed Mohammad Amir
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 670g
ISBN: 9781032573236
ISBN 10: 1032573236
Pages: 360
Publication Date: 20 February 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Sayed Mohammad Amir, also known as RJ Aamir, is a seasoned media professional with a wealth of experience spanning two decades. He has held pivotal roles, serving as Cluster Head for Programming and achieving acclaim as a highly successful radio presenter. Amir is a prominent figure in the radio industry and a published author, sought-after speaker, and respected guest faculty member. In addition, Amir lends his distinctive voice to corporate films, documentaries, and advertisements.