A Business History of Retail: From Trading Post to E-commerce in America and Canada

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Bettina Liverant (University of Calgary, Canada)

A Business History of Retail

From Trading Post to E-commerce in America and Canada

Bettina Liverant (University of Calgary, Canada)

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English

Routledge
05 September 2024

Business strategy; Sales & marketing management; Sales & marketing; Operational research; Retail sector

Series: Routledge International Studies in Business History

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Business History of Retail fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present. Retailing is explored as both an economic and a cultural phenomenon, tracing retail strategies and business operations as they are reconfigured by retailers adapting to changing conditions, new technologies, government policies, and evolving markets.

Relationships between the makers, sellers, and buyers of goods are shaped and reshaped as retailers, large and small, respond to competition and pursue new opportunities. Areas of continuity are identified even as businesses grow and strategies evolve. After four centuries there are more retailers selling more merchandise in more ways to more customers.

The mass consumption of goods and services is central to American and Canadian history and understanding consumer society requires understanding retailing. Combining original research with recent scholarship in business and social history, cultural theory, and readings in current retail business strategy, this study provides a valuable resource for students and scholars in a wide range of fields and will appeal to general readers with an interest in retail, shopping, and consumerism.

By: Bettina Liverant (University of Calgary Canada)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 508g
ISBN: 9781138337350
ISBN 10: 1138337358
Series: Routledge International Studies in Business History
Pages: 176
Publication Date: 05 September 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Introduction 1 Early Modern Retailing (1630-1840) 2 Machines for Selling (1840 to 1945) 3 Cars, Computers, and an Abundance of Consumers (1945 to 1995) 4 Retailization and Retailing in The Digital Age (1995 to present) Conclusion

Bettina Liverant is an adjunct assistant professor in the Department of History, University of Calgary. Bettina’s research is situated at the intersection of commerce and culture. She has written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture, including Buying Happiness: The Emergence of Consumer Consciousness in English Canada.