Joe Wicks, aka The Body Coach, has helped countless people achieve new levels of fitness and fat loss with his 90 Day Shift, Shape and Sustain programme and his Instagram account. He is also the author of Lean in 15: The Shift Plan, Lean in 15: The Shape Plan and Lean in 15 : The Sustain Plan.
He is the JK Rowling of food and exercise books. -- The Times 'He's Genuine . . . he reminds me of both the young Jamie Oliver and the emerging Russell Brand' -- Radio Times We love this man -- Cosmopolitan His philosophy is simple: train hard and fuel your body. It's perfect if you're looking for a combination of food and fitness inspiration -- Harper's Bazaar The leader of a generation of trainers and nutritionists -- Men's Fitness