Dive into the captivating world of advertising and copywriting with this compelling book, showcasing over 200 award-winning black and white ads that revolutionized the trajectory of a humble single-store location, propelling it to unparalleled heights as the undisputed leader in its market. Embark on a journey of entrepreneurial insight and creative genius as the author shares their firsthand account building a thriving business through the power of compelling advertisements. Explore the strategies, techniques, and innovative approaches employed to captivate consumers and carve out a niche in a competitive market landscape. Whether you're an aspiring entrepreneur, seasoned marketer, or simply intrigued by the art of persuasion, this book offers invaluable lessons and inspiration gleaned from real-world success.
By:
Mike Perron Imprint: BookBaby Country of Publication: United States Dimensions:
Height: 177mm,
Width: 228mm,
Spine: 15mm
Weight: 680g ISBN:9798350946956 Pages: 270 Publication Date:13 August 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
"Mike Perron, a debut author, brings a wealth of advertising expertise to his writing. Based in Arizona, he drew from his extensive industry experience to create ""236 Different Ways To Write The Same Ad."""