20th Century Alcohol & Tobacco Ads. 40th Ed.

Allison Silver, Steven Heller, Jim Heimann

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Hardback

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English

Taschen GmbH
13 April 2023

Illustration & commercial art; Antiques & collectables: books, manuscripts, ephemera & printed matter

Series: 40th Edition

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history.

By: Allison Silver, Steven Heller
Edited by: Jim Heimann
Imprint: Taschen GmbH
Country of Publication: Germany
Edition: Multilingual edition
Dimensions: Height: 217mm, Width: 156mm,
Weight: 1.134kg
ISBN: 9783836593717
ISBN 10: 3836593718
Series: 40th Edition
Pages: 464
Publication Date: 13 April 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series. Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday ""Opinion"" section, an editor of The New York Times ""Week in Review,"" and a founding editor of The Washington Independent.