10 to 25

The Science of Motivating Young People

David Yeager

$29.99

Paperback

Forthcoming
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English

RANDOM HOUSE UK LTD
12 August 2025

Psychology; Educational psychology; Economics & Business; Neurosciences; Advice on parenting; Assertiveness, motivation & self-esteem

'One of the most fascinating and important books of the past decade . . . It will change millions of lives.' Carol Dweck

Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people in this groundbreaking book.

'Required reading for anyone who aspires to be a wise influence on the young people they care about.' Angela Duckworth

'This book is life-changing . . . a must-read for anyone who works with young people.' Laurie Santos, Professor of Psychology at Yale University

'An important and extremely useful book.' Andrew Huberman

In 10 to 25, David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain. This sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults to use this science to learn how to encourage young people and avoid frustrating patterns of miscommunication and conflict.

Young people in this age group are poised to learn, grow, and accomplish incredible things - if only we can tap into the basic neurobiological systems that drive their motivation and behaviour. 10 to 25 offers long-term strategies to help nurture well-adjusted, independent, accomplished young adults, and is necessary reading for all parents, educators and mentors.

By: David Yeager
Imprint: RANDOM HOUSE UK LTD
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 35mm
Weight: 500g
ISBN: 9781804953969
ISBN 10: 1804953962
Pages: 320
Publication Date: 12 August 2025
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

David Yeager, PhD, is a Professor of Psychology at the University of Texas at Austin and the cofounder of the Texas Behavioral Science and Policy Institute. He is best known for his research conducted with Carol Dweck, Angela Duckworth, and Greg Walton on short but powerful interventions that influence adolescent behaviours such as motivation, engagement, healthy eating, bullying, stress, mental health, and more. His research has been featured in The New York Times Magazine, The New York Times, The Wall Street Journal, Scientific American, CNN, Fox News, The Guardian, The Atlantic, and more. Clarivate Web of Science ranks Yeager as one of the top 0.1% most-influential psychologists in the world over the past decade.

Reviews for 10 to 25: The Science of Motivating Young People

Here, Yeager gets into the nitty-gritty: how the adolescent brain differs from ours, his top tips for communicating with the next generation, and the different mindsets we take when interacting with those younger than us. * Oprah Daily * It’s a challenge for adults to motivate youth ages 10 to 25. Years of research claim that these kids are drowning in hormones, have undeveloped brains, and just don’t want to listen. Developmental scientist Yeager, however, sees hope in this generation. He turns the research on its head by examining why these adolescents tune in or tune out. . . . Yeager offers concrete guidelines. This is a gold mine for anyone dealing with people in this age group. * Booklist *