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Jack Hopkins is a senior lecturer in the Department of Management in the Raymond J. Harbert College of Business at Auburn University. He holds a M.B.A. in marketing from the University of Rhode Island and a M.A. in international relations from the University of Notre Dame. His research focuses on strategic management, entrepreneurship, and international business, and his corporate experience covers a wide range of global business activities, including the introduction and marketing of millions of units of products such as cellular phones, pagers, chips, and consumer electronics, among others. He is the author of The Forgotten P: A Real-Life Guide to Practical Marketing and The International Management Reader: Essential Articles on Global Business.
Strategic Reframing
The Oxford Scenario Planning Approach...
Hardback
$143.95
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HBR's 10 Must Reads on Strategy...
Mixed media product
$97.95
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Why Simple Wins
Escape the Complexity Trap and Get...
Hardback
$52.99
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Guardrailing
Authentically Guide Your Natural...
Paperback
$24.95 $22.76
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