Bobby Herrera is the co-founder and president of Populus Group. With a passion for building strong culture and communities through trust and storytelling, his leadership style is about empowerment, connections, and ensuring everyone has the opportunity to succeed. Bobby grew up in a big family with parents who immigrated to America without much. While this is not an uncommon story, the leadership style and company culture that it inspired is. The belief that everyone deserves the opportunity to succeed is at the core of Bobby’s philosophy in business and in life. Everyone has struggles and business leaders are no exception. Bobby’s passion is helping others understand how their individual struggles can help them connect with their communities and inspire other is what will ultimately transform their leadership style. Bobby is a proud Army veteran and currently lives in Portland, Oregon with his wife and three children.
A powerful leadership book from the best CEO you've never heard of. -Patrick Lencino, author of the bestselling The Five Dysfunctions of A Team It's refreshing to see a CEO so committed to create a winning culture. Bobby walks his talk and has created the type of organization everyone wants to work for. The Gift of Struggle--a fun and easy read--will help leaders create a winning culture. -Shari Harley, author of How to Say Anything to Anyone Bobby's story teaches us that who we are will have a significant influence on the leaders we become. Thank you, Bobby. Alan Mulally, former CEO of Boeing and Ford