Pre-Suasion

A fascinating, fluent and original book from one of the giants of behavioural science. -- Tim Harford, author of The Undercover Economist Strikes Back It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer - in other words, all of us. -- David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years. -- Amy Cuddy, author of Presence An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again. -- Adam Grant, author of Originals and Give and Take No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally wrote the book on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical. -- Richard H. Thaler, co-author of Nudge and author of Misbehaving Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful. -- Chip Heath, co-author of Switch and Made to Stick Both accessible and intellectually rigorous -- Books of the Year The Times Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena ... it is mind-blowing Management Today No stone is left unturned ... Cialdini builds a convincing and lushly written case People Management His trove of findings and case studies covers how our focal points determine who we see as influential Nature [Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven't paid attention to background circumstances (such as the film people were watching at the time), you won't get anywhere. -- Matthew Syed The Times Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience - pre-suading them - is as important as the message itself. -- Best Books of 2016 Financial Times Cialdini collates an impressive array of studies suitable for academic and general readers. -- Books of the Year Times Higher Education Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff. -- Best Sales and Marketing Book of the Year Inc. Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide ... Introduces the idea of timing to the ideas of Influence and pushes them into the digital age. Independent