Jeff McLean has over 30 years experience in the communications business, with many international accolades to his name. Most notably for his work with the NHL for his invention of Pride Tape, created as a badge of support from the hockey world to the LGBTQ community. When he's not working, Jeff combines his love of travel with his love of hockey, traveling to as many NHL games as he can get away with. Illustrator and Designer Nicola Pringle has a reputation of being one of the most talented and versatile illustrators in Western Canada. Nicola also has a storied career in marketing and communications, winning many national and international awards for projects such as NoHomophobes.com. Nicola is a proud mother of two and still makes time for softball during Alberta summers. Terri Roberts is a copywriter and creative director from St. John's, Newfoundland. Terri has spent the past two decades creating award-winning ad campaigns forclients from across Canada and the US. She has a BBA from St. Francis Xavier University and a Diploma in Creative Writing from Memorial University.