W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of strategy and international management at INSEAD in Fontainebleau, France, and codirector of the INSEAD Blue Ocean Strategy Institute. He is the coauthor, along with Renee Mauborgne, of the book Blue Ocean Strategy, Expanded Edition (2015). Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD in Fontainebleau, France, and codirector of the INSEAD Blue Ocean Strategy Institute. She is coauthor, along with W. Chan Kim, of Blue Ocean Strategy, Expanded Edition (2015). See blueoceanstrategy.com.
"PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY: ""Blue Ocean Strategy is the most successful book on business master-planning in recent years."" -- The Economist * A bestseller across 5 continents * More than 3.6 million copies sold worldwide * Now in 44 languages * A Wall Street Journal, BusinessWeek, and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * Inducted into the Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting"