David G. Becker is the president and founder of Blue Plate Media Services, a global media strategy, planning, and buying agency. He has written numerous articles on advertising, marketing, and media strategy and is a frequent speaker on consumer marketing. As an industry advocate for small and mid-sized companies navigating the shifting media landscape, he has guided over one hundred companies in launching new consumer products across North America. A recipient of New York's ""Young Entrepreneur of the Year,"" David has successfully launched multiple businesses over the past thirty years and has invented, imported, and marketed consumer products for major retailers including Target, Federated Stores, and QVC. David lives in Summit, New Jersey, with his wife, two children, and two dogs. He lives his life one marble at a time.