The Executive Chair

A Writer's Guide to TV Series Development

Kelly Edwards

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Paperback

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English

Michael Wiese Productions
01 December 2021

Films, movies & cinema; Television

To make compelling television, our industry depends on enthusiastic new voices with fresh ideas. While there are plenty of books about the mechanics of writing, this is the first time an insider has detailed the invaluable TV executive perspective.

As key pieces of the entertainment puzzle, executives hold institutional wisdom that seldom gets disseminated outside network walls. The Executive Chair breaks down the business from the gatekeeper's point of view, illuminating the creative process used by those who ultimately make the decisions.

Whether developing a project for the entertainment marketplace or merely probing the executive mindset, The Executive Chair dispels myths about the creative process and takes the reader through the development of a pilot script.

By: Kelly Edwards
Imprint: Michael Wiese Productions
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781615933303
ISBN 10: 1615933301
Pages: 166
Publication Date: 01 December 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

As HBO and WarnerMedia's SVP of Talent Development for seven years, Kelly Edwards oversaw all of the emerging artists programs for HBO, HBOMax, and Turner, both domestic and abroad. Edwards's career spans both television and film, having served as a key corporate diversity executive at Comcast/NBCUniversal and a creative executive for both film director Garry Marshall and producer Laura Ziskin.